Consumers prefer texting over phone calls, multi-step online forms, and physical visits when interacting with a business or organization. Most direct marketing, however, does not allow for a text response, limiting its effectiveness.

TEXTiUM technology enables agencies to increase engagement and response rates for their clients by allowing interested prospects to interact by text to receive a special offer or important information. When they do, TEXTiUM instantly delivers a personalized text response with image and links to call or visit a website, seamlessly transitioning them to a preferred mobile experience.

At the same time, TEXTiUM sends the advertiser a lead — to their CRM or any email — with verified name and mobile phone number for instant follow up. These are the highest quality leads: identified interested prospects with accurate contact information, including mobile phone number.